The good, bad, and ugly of Microsoft vs Google
The past weeks have seen escalating competition between Microsoft and Google over large language models—or more precisely put, Google trying hard to protect its search business against Microsoft and OpenAI's large language models.
The two tech giants are in an intensifying tug of war over how we will access information in the future, matching research with research, product with product, and investment with investment.
What will be the effect of this escalating race?
The good: A pressure for innovation in online search, a market that has seen little innovation in recent years due to the undisputed dominance of Google
The bad: Microsoft and Google will start to spend a lot on partnering with and acquiring AI labs and startups, stifling research areas that do not yield immediate profitability
The ugly: The tech giants will start rolling out LLM-powered products without considering the potential social, ethical, legal, security, and privacy effects it will have on users
Read the full analysis on TechTalks
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